Sometimes the old way to do things is not the best way to do things. With an ever-changing society, with technological advancements sprouting up everyday and the way that people see the world changing, we have to take it upon ourselves to change what needs to be changed in order to stay relevant and successful. Lloyd Irvin saw this first hand when he opened his own martial arts school. With the old way of marketing to gain new students to his martial arts school, Lloyd Irvin was having a rough time making money, and quickly realized that he needed to break the mold and change his approach to gain more students.
Whenever you come across a new way of doing things that break the mold and changes the way people have done something for a long period of time, you can face criticism from some. Lloyd Irvin faced this from some people after finding and creating a new way to directly market to the customer in order gain more new students. Lloyd Irvin was able to graciously accept this criticism and turn the other cheek, because in the end his marketing success allowed him to quickly build one of the leading martial arts academies in the United States and produce several world champions, a UFC champion, and a world champion kids team.
Being able to change the marketing strategy and break the mold that was in place before opened up new opportunities and doors for Lloyd Irvin. In addition to building his own academy, Lloyd Irvin is passionate about showing other martial arts school owner how to change the way the work to easily attract more students and to make more money. In some situations, these schools were able to go from charging less that $100 a month to charging five figure fees, while still gaining more students. Lloyd Irvin is a story of success showing what benefits and great things can come when you break the mold of a certain way of doing things.