Whenever you emerge into a new market for the first time, you might be at risk on not having all of the essential information and knowledge that you need in order to succeed. Lloyd Irvin knew that he had the necessary skills to open up his own martial arts school, seeing he was a martial arts expert and training to become Brazilian Jiu-Jitsu world champion (in 2005). But, soon after opening his school, Lloyd Irvin struggled to make any money at first and recognized that he needed to change his approach to gaining new members and to keep his martial arts school open.
Lloyd Irvin learned the valuable lesson that some of us fail to learn sometimes, which is that when you find yourself in a new market or surrounding that it is necessary to change your strategy in order to benefit you. Lloyd Irvin broke the mold in the martial arts market by being on of the first to use direct marketing strategies to attract new students to his school. As with many new ways of doing business, Lloyd Irvin had initial criticism from others for his new way of marketing. This is something that Lloyd Irvin says that you will always have to deal with.
Lloyd Irvin says the most important part of changing your strategy is actually taking the first initial step towards change. This may seem scary and stressful to some, but in order to better you business and further the clientele base, this is necessary. Lloyd Irvin was able to see a new way to market and work toward gaining new students, and way very successful at changing his strategy. After mastering the techniques of direct marketing and developing a new strategy, Lloyd Irvin went on to be very successful. Lloyd Irvin believes that if you see a way to tweak what you already have in order to be successful, act quickly and make it happen.